Samarcanda’s expertise in tourist entertainment is expressed in the ability to conceive, produce, plan and create original formats for major tourism events and more. The event entrusted to Samarcanda is managed from the point of view of conception (concept, project and implementation) but also technical-logistic, directorial and artistic.

To cover the required performances, including theaters of holiday resorts and major tourism and non-tourism events, Samarcanda has more resident artistic cast at its disposal. Samarcanda artistic castings are normally composed of 10-12 elements, equally distributed between the dance troupe and singers, under the guidance of an artistic director.
The variety of Samarcanda productions requires versatility in the terpsichoreus context to all its members and singers with different ranges and vocal timbres.
To maintain the high quality of its artistic cast, Samarcanda annually organizes from 10 to 12 auditions in various Italian cities, aimed at performers of various kinds.
Samarcanda also promotes scholarships for talents in dance and singing and boasts prestigious partnerships with important academies and schools of dance, singing and musicals.

The Samarcanda headquarters is equipped with a design center for all the costumes necessary for Samarcanda productions.
The sketches are designed internally in collaboration with the group or author that deals with the writing of the shows. Each year the Samarcanda tailor’s shop designs around 360 stage costumes.
The production of the costumes and the distribution are entrusted to a network of specialized local tailors, who create the most sophisticated creations conceived by the Varese design center, each according to its own segment of excellence.
The in-house tailoring at the Varese design center also takes care of the maintenance of the entire costume and repairs.