May 1987

Joyner ante litteram

In 1987 the first Samarcanda team conveyed joy and happiness in a village on the Adriatic coast.In that year, in Italy, no one had this idea yet: to specialize in the production of shows and activities related to tourism.
In addition to maintaining its competitive advantage, Samarcanda has developed over the years a unique and recognizable style, both in the creation of shows and in the training of its teams.

A neologism is born

The Samarcanda brand has been able to exploit its advantage by consolidating and training internal resources and