What is Samarcanda? It’s a company of emotion professionals, through tourist animation and entertainment. Our brand is the first in the segment in which it established itself over 30 years. Today Samarcanda means the future of tourism but also productions and major events. Active since 1987, the Samarcanda Animazione business unit hires every year over a thousand talents, who bring joy, fun and professionalism to the best tourist resorts and wherever there is an event.